The Judges

Annie Brook - Heart of Sister Snog

Annie Brook - Photo Credit Annie Armitage anniearmitage.com

Photo Credit Annie Armitage

Annie Brooks has been instrumental in putting Sister Snog on the map by connecting like-minded entrepreneurial changemakers and empire builders so they thrive and truly prosper.

She is the heart of Sister Snog, an award-winning club for remarkable businesswomen who are looking for a refreshing alternative to some of the more conventional business networks, groups, clubs or clans.

At Sister Snog she has been the tick-tock behind a club that’s become tribal. She’s helped shape a vibrant-&-dynamic culture where members connect for a common purpose. Which is to support one another. To actively help each other to become the stars they want to be by connecting and collaborating in an environment that combines entrepreneurship with fellowship.

Annie has over 30 years of marketing wisdom and experience. On both the client and agency side. In 2001 she took a leap of faith to start her own business. Initially a branding consultancy working with SMEs has morphed into a brand that’s its very own business community. Based in London today. But who knows where tomorrow?

A born-&-bred Londoner, one of her proudest moments was being a Games Maker in the London 2012 Olympics. She’s worn many hats as a Liveryman of the Worshipful Company of Marketers. Perhaps the one that touched her heart more than the others was volunteering for an Outreach programme and working with a class of Year 6 schoolchildren on starting their own small business. She was also a mentor when she volunteered with Kids Company.

Annie is passionate about nurturing the next generation of entrepreneurs. Which is why she is thrilled to be judging the New Kid on the Block category in this year's Small Awards.

Hela Wozniak-Kay - Soul of Sister Snog

Hela Wozniak-Kay - Photo Credit Annie Armitage anniearmitage.com

Photo Credit Annie Armitage

Hela is The Connectress. A charismatic catalyst who connects women brimming with entrepreneurial spirit, so they can fly a little higher to grow their businesses and build their brands. One sparkling connection at a time.

She’s the soul of a power-brand led by women-for-women. Her long standing partner Annie Brooks is the heart. Together they’ve created an ecosystem buzzing with the buzz of business. Sister Snog’s a magnet that attracts remarkable female founders. A destination for wonder women who understand connections are today’s golden currency and your network represents your net worth.

Hela cut her teeth working with some of the most challenging agencies in London, learning how to deliver exactly the right service to a suite of demanding clients and high profile brands, which provided her with a framework to step into the shoes of a brand owner.

Sister Snog exists to be a living example of the soft revolution for women who have burning desire to get on with life and business and connect with as many like-minds to help deliver their goals. And then some.

Hela is in daily contact with a cross section of business women so she both understands the challenges of being a small business owner and the challenges small business owners face. And conquer. On a daily basis.

Research reveals a huge proportion of women in corporate jobs are more interested in starting their own business than aiming for the boardroom. Many of these have stepped out of their comfort zone within the last 18 months to lead the next swell of the small business start up economy. Which is what makes the New Kid on the Block a category she’s delighted to judge.